Celebration Brews in the Heart of the City: brwd / KINN Unveils Matcha May-hem

23 Apr 2025 | Food & Beverage, News

brwd / KINN Unveils Matcha May-hem
Salutations are in order with brwd / KINN’s first anniversary

brwd / KINN (pronounced ‘brewed by KINN’), the in-house café[VK1]  of KINN Habitat and KINN Studios, has been making waves on social media for its premium matcha offerings, drawing praise from matcha enthusiasts and café hoppers alike.

Known for its commitment to quality and expertly crafted drinks, the brand has cultivated a loyal following, with customers raving about the rich, umami-packed matcha blends that strike the perfect balance of earthiness and smoothness. This viral traction has solidified brwd / KINN as a must-visit destination for matcha lovers.

EXPLORE brwd / KINN PROMOTIONS ON STAYWITHKINN.COM

The Secret’s Out: Meet Your New Matcha Obsessions

In celebration of its first anniversary on May 1st, brwd / KINN is launching Matcha Mayhem: a previously exclusive secret menu that quickly became popular, with matcha lovers sharing the news across social platforms.

Now, the highly sought-after matcha creations are officially making their debut to the public:

Matcha Strawberry, Matcha Dream and Matcha Butter Croissant
From left to right: Matcha Strawberry, Matcha Dream and Matcha Butter Croissant
  • Matcha Strawberry ($8.00) – A luscious fusion of premium matcha and strawberry infused milk, delivering a harmonious blend of earthy and fruity notes.
  • Matcha Dream ($8.00) – A refreshing mix of yuzu, coconut water, and matcha cream foam, offering a bright, citrusy twist on the traditional matcha latte.
  • Matcha Butter Croissant ($6.50) – A flaky, buttery croissant infused with a velvety matcha butter filling for the ultimate indulgence.
Matcha Sunris
A vibrant fusion of earthy matcha and zesty citrus, the Matcha Sunrise is a perfect pick-me-up

In celebration of their anniversary, brwd / KINN is introducing a special addition to the lineup—Matcha Sunrise ($7.50).

This refreshing twist on their popular Sunkissed Brew offers a non-coffee alternative for those looking to enjoy matcha in a new way. Blending vibrant orange juice, honey, and their signature matcha, Matcha Sunrise delivers a unique balance of nutty richness and bright citrus sweetness, making it the perfect pick-me-up at any time of day.

All Matcha May-hem items are available for sale till 31 July 2025, exclusively at KINN Habitat, with only Matcha Strawberry, Matcha Dream and Matcha Sunrise available at KINN Studios.

DOWNLOAD HI-RES IMAGES OF MATCHA MAY-HEM

brw-ing Innovation One Cup at a Time

This latest matcha initiative follows the resounding success of the limited-time Grand Opening creation, Say Cheese!, a playful and indulgent drink inspired by KINN Habitat’s distinctive Swiss cheese-like façade.

From viral hits to fresh new flavours, we’re always brewing something exciting

Originally launched as part of the café’s grand opening campaign, Say Cheese! became a crowd favourite, paving the way for even more creative concoctions designed to keep guests excited for upcoming innovations.

With each new offering, the café continues to push the boundaries of café culture, bringing innovative and delightful beverages to the table.

brwd / KINN Classic Menu

CategoryItemPrice
Coffee baseblack4.5
white6.0
mocha6.5
dirty matcha7.0
filter7.0
sunkissed brew [SIGNATURE] A fusion of fresh orange juice combined with a shot espresso garnished with an orange wedge6.5
Non-coffee basedfreshly squeezed orange6.0
matcha* / chai latte*6.5
chocolate*6.0
tea5.0
Pastriesplain croissant4.5
pain au chocolate5.0
kaya butter croissant5.0
butter sugar croissant5.0
brwd / KINN (Hongkong St)

Located in KINN Habitat
5 Hongkong St, Singapore 059648
Open Daily | 8.30am – 5pm
(last order at 4.45pm)

brwd / KINN (Keong Saik Rd)

Located in KINN Studios
69 Keong Saik Rd, Singapore 089165
Open Daily | 8.30am – 5pm
(last order at 4.45pm)